Use of Cookies

Use of cookies

Cookies are used to make the website work or work more efficiently. We use cookies to track what has been added to your basket and help you with relevant recommendations as well as remembering you when you return to the website.

Cookies on

__utma, __utmb, __utmc, __utmv, __utmz  (Google Analytics cookies)

(Definition taken from,_utmb,_utmz_cookies)

The cookies named __utma through __utmz come from websites that use Google Analytics, which primarily uses it to track visits.

__utmz stores where a visitor came from (search engine, search keyword, link)

__utma stores each user's amount of visits, and the time of the first visit, the previous visit, and the current visit (presumably partly for double checking of this information).

__utmb and __utmc are used to check approximately how long you stay on a site: when a visit starts, and approximately ends (c expires quickly).

__utmv is used for user-custom variables in Analytics

__utmk - digest hashes of utm values

__utmx is used by Website Optimizer, when it is being used



(Definition taken from

Default Microsoft .Net cookie used to define authentication settings for the site


Cookie used to uniquely identify the session for the user visiting the site. Used to track visit from page to page to ensure continuity of the user journey.


Apptus cookie used for the “Recently Viewed” panel on the product and basket pages


Cookie used to track AddThis social plugin widget on product page in order to store share count. (See


Used to track items in your shopping cart


Set when you log into the site and used to keep you logged in throughout the session

Cookies on (Product page social plugin)

(Definitions taken from


Date tracking cookies for determining expiration of other cookies


Geolocation cookie, so publishers know approximately where people sharing information are located


View counter cookie


Service share history, used for configuring preferred services


User id tracking


User login time tracking


Usage tracking

Cookies on (Product page “Like” button)

Facebook’s “Like” button sets the following cookies. Facebook do not provide any documentation to define the purpose of many of these cookies, and it is not possible for the hallmark site to read these cookies in any way. The information stored in these cookies is only readable and editable by


Stores Facebook user login


Stores geolocation information of user

csm, datr, lu, s*, xs*

Definition and function unspecified by Facebook

Cookies on (Product page “tweet” button)

Twitter also provide limited information about the cookies set for their “Tweet this” functionality. Again, it is not possible for the Hallmark site to read or set any of these cookies.

__utma, __utmb, __utmv, __utmz

Google Analytics cookies as defined in section

BA, auth_token, auth_token_session, k, secure_session, twll, external_referrer, h, js, guest_id

Whilst not explicitly defined, these cookies are set to enable Twitter to log you in to your account and use the tweet functionality on the Hallmark site:

Hallmark Cards PLC is registered in England No. 3414540.

Registered office address: Bingley Road, Heaton, Bradford, BD9 6SD

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