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TV Commercial
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Hallmark's TV commercial stars 'Darren', a classic uncommunicative teenager.
However, he gives his mum a 'good luck' card for her new job, which clearly touches her emotionally and makes her appreciate how hard it was for him to open up with this show of affection.
Directed by Billy Elliot's director, Stephen Daldry, the commercial has a gentle twist of humour at the end, which particularly appeals to the key Hallmark card buyers.
However, he gives his mum a 'good luck' card for her new job, which clearly touches her emotionally and makes her appreciate how hard it was for him to open up with this show of affection.
Directed by Billy Elliot's director, Stephen Daldry, the commercial has a gentle twist of humour at the end, which particularly appeals to the key Hallmark card buyers.