With the largest audience for over a decade, The Henries Awards 2016 was full of enthusiastic sparkle; a real industry celebration which saw the UK’s best greeting card ranges from publishers of all shapes and sizes truly recognised.
Fully embracing the Bollywood theme of this year’s event, The Henries Awards Ball, which took place yesterday evening (Thursday October 6 at the Lancaster London Hotel) started as it continued, with a bang with dhol drummers welcoming the 700+ publishers, retailers and suppliers as they arrived, many going full Bollywood.
Reflecting the diversity of the industry, the winning ranges were chosen from over 14,000 cards that were entered, by a panel comprising over 40 top retail buyers.
And Hallmark won in two categories!
Best Licensed Range
Star Wars: The Force Awakens from Hallmark
Best Wholesale Range
Gold Female Contemporary from Hambledon Studios (Hallmark Cards)