The process, managed by The Centre for Brand Analysis (TCBA), questioned 2,500 British adults who assessed just over 1,500 brands. Consumers judged the brands on three key criteria: quality, reliability and distinction.
Being voted a UK Superbrand is a massive achievement for Hallmark in the UK and we are honoured to join the list alongside other high profile brands, such as: British Airways, Rolex, Lego, Dyson, Gillette, Mercedes-Benz, Apple and Jaguar – something to really be proud about!
Thank you to everyone who voted for us. To find out more about Superbrands click here.